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CASE STUDIES | ALASKA BOAT BROKERS
A decade-old brand and website rebuilt for a brokerage handling listings from $22,000 to $1,000,000.
Where They Started
Alaska Boat Brokers has been selling vessels since 1998. Their website was ten years old, did not scale across devices, and fractured when listing copy exceeded a certain length. Social sharing pulled a generic icon instead of a boat photo. The logo was a decade old -- a flat black silhouette with no color or context.
What We Did
Full rebrand and website rebuild. The new logo is a fully realized brand mark: a sailing vessel, Alaskan landscape, navy and gold, "Since 1998." The rebuilt site has a dynamic listing grid that rotates randomly, a flexible featured section that scales in blocks of three, and social sharing that now pulls the actual boat photo. A private sellers marketplace is in development, launching in June 2026.
30K
MONTHLY VIEWS ON REBUILT PLATFORM
10+
YEARS OF BRAND EQUITY MODERNIZED
June
PRIVATE MARKETPLACE LAUNCHED
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