CASE STUDIES | ALASKA TOUR OPERATOR
$27,000 to $136,000+ in owned channel revenue from the previous year.
402%
OWNED CHANNEL REVENUE GROWTH
94%
TOTAL BUSINESS REVENUE GROWTH
1500+
LEADS AT $4.24 AVERAGE COST
Where They Started
Our client runs shore excursions out of Alaska. Before Urban Umbrella got involved, their website was outdated and unclear. They had an Instagram page. They were running Google Ads -- spending $1,500 to $2,000 a month and generating roughly $500 in return. The vast majority of bookings came through third-party platforms that take a commission on every transaction.
What We Did
The website came first. We rebuilt it from the ground up with one goal -- get a visitor to book. Once live we built their Facebook page from scratch, then launched paid campaigns with a $1,000 monthly budget split between Google and Meta. Within six weeks Meta was significantly outperforming Google. We shifted to $750 on Meta and $250 on Google. We also sent an email campaign to 150 to 200 previous customers.
What Happened
Online and direct booking revenue grew from $27,000 in the prior season to approximately $137,000 for the full 2026 season, an increase of over 400%. Total booking revenue, excluding canceled bookings and tax, grew from $376,624 to $730,465, a 94% increase.