CASE STUDIES | ALASKA TOUR OPERATOR
$27,000 to $129,000+ in owned channel revenue. In five months. Before peak season.
380%
OWNED CHANNEL REVENUE GROWTH
84%
TOTAL BUSINESS REVENUE GROWTH
600+
LEADS AT $5.19 AVERAGE COST
Where They Started
Our client runs shore excursions out of Alaska. Before Urban Umbrella got involved, their website was outdated and unclear. They had an Instagram page. They were running Google Ads -- spending $1,500 to $2,000 a month and generating roughly $500 in return. The vast majority of bookings came through third-party platforms that take a commission on every transaction.
What We Did
The website came first. We rebuilt it from the ground up with one goal -- get a visitor to book. Once live we built their Facebook page from scratch, then launched paid campaigns with a $1,000 monthly budget split between Google and Meta. Within six weeks Meta was significantly outperforming Google. We shifted to $750 on Meta and $250 on Google. We also sent an email campaign to 150 to 200 previous customers.
What Happened
Owned channel revenue went from $27,000 for an entire prior season to over $125,000 in the first five months of 2026. That is over 300% growth. Total business revenue grew from $385,000 to over $682,000 during the same period. A 77% increase. While the season is still ramping up.