CASE STUDIES | BAREBOAT ALASKA

$50,000+ recovered from dormant contacts. No new ad spend. No new leads purchased.

RECOVER MISSING REVENUE

$50K+

RECOVERED FROM DORMANT CONTACTS

1,300

CONTACTS REACTIVATED

$0

ADDITIONAL AD SPEND

The Lead Value Problem

In 2025 Urban Umbrella launched paid campaigns generating leads at under $2 each. When leads are that cheap the psychology shifts. Our client's follow-up was one call, one voicemail, one email. Then he moved on. The problem was the math nobody had done. A $2 lead that converts to a booking is worth $4,000 to $6,000. By early 2026 there were 1,300 of these assets sitting cold in a spreadsheet.

The Reactivation

Urban Umbrella deployed an AI assistant to work through those 1,300 dormant contacts in batches by month. Each batch received a personalized SMS reactivation sequence. Within the first week, our client closed his first deal. Total recovered: over $50,000. Going forward, every new lead gets contacted within five minutes by the AI assistant. Website rebuild scheduled for fall 2026.

The money is not always in the next campaign. Sometimes it is already in the pipeline waiting for a system that knows how to find it.

That is what Urban Umbrella builds.

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